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Janice S
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Janice Scheckter, CEO, Indigo Africa, is a social entrepreneur focused on leveraging platform technologies to drive impact in education, economic development, and healthcare. In addition to her work in African impact programs, Janice is a cofounder and chair or African Women in Agriculture NPC, an organisation with a vision to capacitate women in agribusiness. Prior to entering the platform world, Janice founded and ran Indigo Marketing, for 21 years, a B2B brand strategy consultancy. Some landmark engagements included the launch of Levi Strauss in South Africa, working with the ANC on the 1994 manifesto launch and working with Brand South Africa and Embratur Brasil over the 2010 FIFA World Cup, among many other. Janice consults to multiple major brands on brand strategy and on brand communities.
EXPERIENCE
Current roles
2013 onwards CEO, Indigo Africa (Pty) Ltd
CEO, A Better Africa Holdings (Pty) Ltd
2018 onwards
Chairperson of African Women in Agriculture, AWiA (NPC)
2009 onwards MD of The Wine School (Pty) Ltd
Past roles
2018 - 2023 Chairperson of African Women in Agriculture, AWiA (NPC)
1992 - 2013 CEO, Indigo Marketing (Pty) Ltd
1987 – 1992 National Marketing Manager, AA Life
1984 – 1987 Freelance journalist
Education
1983 BA Journalism with Political Science (Rhodes) Student leader
1988 International Advertising Diploma with distinction (IAA)
1988 Public Relations Diploma with distinction (Damelin)
2006 Master facilitation (Masterplan)
2008 Advanced Wine Appreciation Diploma (Stellenbosch University)
2018 Design Thinking (Gordon Institute of Business)
2022 Certificate in Entrepreneurship (NYU Bronfman Institute)
Contact information
Indigo Africa
Wework
Rosebank
Johannesburg
South Africa
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Brand experience highlights
Client: Cisco South Africa (and Africa)
Years: 1997 - 2011
Mandate: All brand marketing and event management
Client: Levi Strauss (South Africa)
Years: 1995 - 2000
Mandate: Launch the brand, engage authorized dealers, launch first authorised dealer to the public, educate authorised resellers.
Client: Mexican Embassy South Africa
Years: 2001
Mandate: Market Brand Mexico to trade and to the public
Client: Embratur Brasil
Years: 2010
Mandate: Market Brazil World Cup opportunities for FIFA 2014.
Client: Brand South Africa
Years: 2010
Mandate: Engage a nation - rural and metropolitan - in the 2010 FIFA world cup.
Client: A Better Africa (www.a-better-africa.com)
Years: 2016 ongoing
Mandate: To build a sub-Saharan brand building a sub-Saharan connected ecosystem
Client: Social Bite Media
Years: 2020 ongoing
Mandate: To consult to the agency (focused on the hospitality market) on brand strategy and development for clients. Plus brand positioning for Social Bite Media developed.