Community predictions for 2022
Posted by Janice Scheckter on 05 January 2022, 17:05 CAT
Though 2022 may be unknown, you can rest assured that there are plenty of great things to come! Community has had a steller couple of years; it’s become a staple part of many organizations and it’s only set to grow stronger and stronger.
What does the community world look like in this ‘new normal’ we’re facing?
Well, to put it lightly, It seems as though community is set to become a fully-fledged beast.
Jeff Breunsbach of Grow Gain Retain thinks that 2022 is the year that community really comes into its own; “The new normal is going to suit the community, we’ve seen the impact it can create through chaos, and now as things begin to calm, we’re only going to see more and more value garnered. Especially in the customer success space.”
Rav Singh of Reckon Limited explained that the coming year will see community “really excel in the new normal of an end-to-end brand experience.” Though we’ve seen such growth over the last few years, there is still ample space for the community to shine even more.