‘If your business does not have a mobile strategy today, it will be left behind.’ 

So say all the marketing pundits, and reviewing the latest statistics, I can’t help but agree. The implications are clear - if you're not able to reach your audience through mobile search or display, or you're not providing a satisfactory mobile experience you will miss out compared to competitors who are. Responsive screen and vertical adaptations to horizontal are no-brainers. We are talking about web presence specifically, not mobile apps. That is a topic for another day.

A blog motivating why everyone should join a community

When author John Don spoke the words “no man is an island” in his sermon in the 17th century, I doubt he knew how true the words would ring, four centuries later. Even today, we continue to learn how human beings do not thrive when isolated from others; perhaps that’s the reason for the collaboration era we find ourselves in today.

Having just completed one of my best business reads this year, Disrupt You by Jay Samit, I firmly believe we’re in the best possible era for disruption. I know that there are some out there who feel the word itself is vastly overtraded. For me, disruption is about new thinking that improves the way we do stuff, consume stuff, create stuff, etc.  It’s about improving lives through better access to goods, services and talent. 

Everyone who is anyone is talking about the power of video content. Why is there such a push to use videos? There are many reasons but most marketers agree, that video content is one of the most effective ways to cut through the clutter in a crowded content marketing landscape. A video is as close to a full-sensory experience (second only to virtual reality experiences) because it uses both sight and sound senses to help the audience to process a message.   

As online communities develop, so do their audiences. Thinking of the audience as a homogenous and consistent group can be a big mistake. As members are indifferent to the phases of the lifecycle, they will act differently, spend varying amounts of time within the online community, and fulfil different needs.