The benefits of community
Posted by Janice Scheckter on 05 January 2022, 16:50 CAT
8 Benefits of Building a Branded Online Community
But like we said earlier, a community can accomplish far more than just one thing. Future-focused organizations invest in online communities because they know that sustained engagement (users coming, going, and returning) creates generative value.
Benefits from a branded community trickle down to increase satisfaction, revenue, and help grow entire organizations, including growing customer loyalty. With a community, you can:
- Create real connections
- Stand out from the competition with a better customer experience
- Generate leads and acquire new members
- Improve your products and programs by gathering and addressing feedback
- Decrease support costs by crowdsourcing support
- Increase revenue through in-community advertising and more
- Drive referrals by giving your advocates a voice in the community
- Grow your organization
Source: HigherLogic
